Unifonic, a number one AI powered omnichannel buyer engagement platform and SaaS (Software program as a Service) supplier within the Center East, pronounces its participation because the Platinum Sponsor of the E3 Buyer Expertise Convention 2025, scheduled to be held from September 29 to 30, 2025, on the JW Marriott Lodge Riyadh, Saudi Arabia.
The convention serves as a really perfect platform for growing CX methods, convening trade leaders and innovators. As a Saudi-based firm, Unifonic’s presence on the convention underscores its dedication to reimagining the way forward for buyer engagement within the Center East and North Africa (MENA), whereas supporting the bold goals of Saudi Imaginative and prescient 2030.
Ayman Hamdan, Co-Founding father of Unifonic, will communicate on the primary day of the convention, emphasizing the essential position of rising applied sciences in altering buyer experiences.
On the occasion, the corporate will showcase its upcoming AI Buyer Engagement Platform. This CX platform, pushed by Unifonic Intelligence, its AI engine, transforms every buyer interplay right into a extremely customized expertise that adapts to the context, anticipates and respects buyer intent, and delivers measurable enterprise outcomes.
The AI engine, Unifonic Intelligence, which powers the Unifonic platform, is supported by HUMAIN, a PIF-owned AI firm, and Groq, an AI inference platform that collaborates with HUMAIN throughout the Kingdom. The partnership with HUMAIN and Groq gives Unifonic with a aggressive benefit in AI deployment nationwide by permitting it to shortly ship high-performance, cost-effective AI instruments that guarantee information sovereignty and compliance with regional rules. Groq’s fast mannequin deployment and various mannequin assist, along with HUMAIN’s sturdy infrastructure, end-to-end compliance & safety and enhanced Arabic language assist, permits Unifonic to offer hyper-localized, fit-for-purpose & adaptive AI options.
Karim Zaki, CTO of Unifonic, stated: “We’re excited to take part within the E3 Buyer Expertise Convention 2025, which is a key platform for shaping the way forward for buyer engagement within the area. We’re additionally happy to collaborate with our companions at Groq and HUMAIN at this convention. Their experience in AI infrastructure enabled us to ship Arabic-first, compliance-ready AI experiences tailor-made to the linguistic and cultural wants of the area. We stay up for persevering with this partnership to empower firms throughout the MENA area with next-generation buyer experiences.”
By leveraging each HUMAIN and Groq’s huge potential, Unifonic gives clients the power to check, fine-tune, and deploy new task-specific AI fashions, whereas guaranteeing Arabic language assist by fashions like Alam.
Fahad AlTurief, KSA Nation Supervisor for Groq, stated, “Groq’s pace permits Arabic-first buyer experiences to run at scale, with the efficiency and compliance firms within the area demand. Collectively, we’re setting a brand new benchmark for a way AI powers buyer engagement in Saudi Arabia and throughout MENA.”
Saeed AlDoba, President AI Infrastructure & Cloud, stated, “HUMAIN’s mission is to allow the area’s main innovators and enterprises to undertake AI. HUMAIN AI Compute, sovereign by design, will allow Unifonic in remodeling the Buyer Expertise market with AI brokers on the pace of sunshine.”
The E3 Buyer Expertise Convention 2025 will characteristic the second CX Hackathon, a C-level masterclass, and an exhibition, concentrating on key areas corresponding to buyer journey mapping, omnichannel methods, personalization, and model experiences. The convention will lay the muse to discover the potential of AI, digital transformation, and analytics-driven improvements in enhancing buyer interactions and positioning Saudi Arabia as a world CX chief.