Dubai’s Roads and Transport Authority (RTA) has reopened its Buyer Happiness Centres in Umm Ramool and Al Barsha following complete redevelopment to remodel them into hybrid centres.
The initiative types a part of RTA’s built-in plan to increase digital service provision consistent with the UAE Digital Authorities Technique and Dubai Authorities’s “Companies 360” imaginative and prescient.
The 2 centres now provide prospects totally automated companies by means of digital units, alongside service advisors devoted to particular beneficiary teams, thereby additional enhancing buyer happiness.
His Excellency Mattar Al Tayer, Director Normal, Chairman of the Board of Government Administrators of Dubai’s Roads and Transport Authority (RTA), burdened RTA’s dedication to constantly enhancing its buyer companies by means of the adoption of the most recent digital applied sciences and synthetic intelligence.
He emphasised RTA’s efforts to speed up the shift in direction of digital channels by integrating digital applied sciences and AI to extend digital adoption charges, improve buyer expertise, and meet evolving expectations.
“These efforts mirror the imaginative and prescient and directives of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE, Ruler of Dubai, and His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, Deputy Prime Minister, Minister of Defence, and Chairman of the Government Council of Dubai, to advance in direction of a wise metropolis mannequin and set up Dubai because the world’s smartest metropolis, by delivering companies and efficiency that exceeds buyer expectations and finally obtain happiness for residents and guests of the emirate,” stated Al Tayer.
He added: “Remodeling the Buyer Happiness Centres in Umm Ramool and Al Barsha into hybrid centres types a part of RTA’s plan to transform its Buyer Happiness Centres into good, hybrid services that mix trendy design with sustainability ideas consistent with the Dubai Authorities’s ‘Companies 360’ imaginative and prescient. The redevelopment of the 2 centres goals to redefine the idea of customer support, shifting past service provision to delivering added worth that showcases Dubai’s place as a wise metropolis and a world chief in authorities service supply. The initiative is designed to align with buyer aspirations, meet their wants with flexibility and effectivity, and provide a seamless and efficient expertise with sooner and extra correct transaction processing.
The venture additionally displays RTA’s dedication to supporting Dubai’s digital transformation journey and advancing the targets of the UAE’s Digital Agenda, thereby reinforcing its world competitiveness.”
Throughout his go to to the Buyer Happiness Centre in Umm Ramool, Al Tayer was briefed on the centre’s services, which have been designed consistent with the most recent world practices in customer support.
The inside design of the centres attracts inspiration from pure parts to create a snug setting throughout all levels of the client journey. The method enhances service supply by guaranteeing quick access to RTA’s companies, enabling fast completion of transactions, and offering help and steerage by means of devoted service advisors in personal platforms. These options contribute to delivering distinctive companies that delight prospects and improve their expertise throughout all channels.
The centre’s design relies on sustainable architectural ideas, offering an built-in setting that achieves concord between capabilities and companies, thereby enhancing operational effectivity and enriching the customer expertise. The general look of service supply channels has been unified to facilitate buyer entry, guarantee inclusivity throughout all teams by means of a seamless and interconnected journey, and strengthen integration between digital and conventional channels.
Al Tayer was additionally briefed on the centre’s companies, which embody good kiosks, the web site, good functions, and repair advisors. The redevelopment elevated the variety of companies provided on the centre from 72 to 97, whereas additionally enhancing operational effectivity. Because of this, the variety of transactions processed on the centre is anticipated to rise from 84,000 in 2024 to greater than 100,000 by the top of this 12 months.
The 24/7 operation of Umm Ramool Centre has served greater than 1,350 prospects per 30 days exterior common working hours. Buyer numbers on the centre grew by greater than 25% in Q2 2025 in contrast with Q1 of the identical 12 months.
On the conclusion of the go to, Al Tayer reaffirmed the necessity to intensify efforts, putting buyer happiness and exceeding expectations on the forefront of priorities for all RTA workers.
It’s value noting that in 2023, RTA accomplished the transformation of Buyer Happiness Centres in Al Twar, Al Kifaf, and Al Manara into good centres. In 2026, RTA will full the conversion of Deira Buyer Happiness Centre right into a hybrid one.